Ted Rohn is the founder and perfumer behind Raer Scents. An internationally respected Creative Director, Ted has lived and worked in London, Paris, New York, Los Angeles, and Vancouver. He launched Raer in 2017 with a clear vision: to create perfumes that are bold, original, and 100% natural—no compromises.
“I started Raer because I love perfume. But in a world full of commercial synthetics, I couldn't find ‘The Perfect Scent’. I wanted a fragrance that was bold and unique, but also fairly traded, and made with natural ingredients. I couldn't find it, so I made my own.”
Before Raer, Ted worked as a graphic designer at the renowned London agency The Partners, before becoming Art Director at Gucci and Yves Saint Laurent, where he worked under Tom Ford and helped launch several iconic fragrances.
He later served as Head of Creative at Habitat and as Art Director for the British heritage cycling brand Brooks England. He also founded The Tweed Run, an international vintage cycling event with cult status.
“Perfume has always been a passion of mine. I love its ability to evoke memories. I remember my father’s bottle of Aramis beside the bathroom sink, and I remember the smell of my mother spraying Patou before she left the house. I remember my first bottle of perfume: Geoffrey Beane’s Grey Flannel.”
Ted is largely self-taught as a perfumer, aside from a brief stint at ISIPCA. His obsession with rare, natural materials has driven him to build a perfume organ filled with some of the most beautiful botanical extractions in the world.
“I’m always smelling new matières premières. When I find something that’s unbearably beautiful, I know it has to be the focus of a new perfume. Formulating is like a dance. The ingredients set the rhythm and tell you what they need, how they want to be used, who they want to be paired with. It’s the perfumer’s job to add the flair.”
Ted’s aesthetic is shaped by contrasts. Ted misspent his youth in nightclubs and music venues where developed a healthy appreciation for underground culture. His aesthetic is a marriage of high and low, of glamourising the unexpected, of stark contrasts, of beauty with an edge. That tension is at the heart of every bottle of our perfume.
Read more about Raer in our FAQ